Capitol Records strikes partnership with Top Dawg Entertainment, signs breakout artist Doechii

Capitol Records has partnered with Top Dawg Entertainment, the label home of Kendrick Lamar and Jay Rock.

The two companies will work together to present up-and-coming artist Doechii, who has signed to Capitol.

Capitol’s partnership with TDE comes three months after Michelle Jubelirer took on the role of Capitol Music Group Chair & CEO (in December 2021).

Tampa-based rapper, singer and dancer Doechii has, to date, released the EPs Oh the Places You’ll Go (2020) and BRA-LESS (2021).

The single Yucky Blucky Fruitcake has also generated over 32 million streams on Spotify, says Capitol.

The announcement follows the release of Doechii’s debut TDE track Persuasive, which was produced by Kal Banks (Isaiah Rashad, J. Cole, SiR) and executive produced by Anthony ‘Top Dawg’ Tiffith.

Doechii, who featured on TDE label signee Isaiah Rashad’s Wat U Sed, has been named one of Spotify’s ‘Most Necessary Artists to Watch in 2022’.

 

Top Dawg Entertainment (TDE) was founded in 2004 by record producer Anthony “Top Dawg” Tiffith, whose first signing was a 15-year-old Compton artist – Kendrick Lamar.

The label has sold more than 10 million combined units in the US alone.

“The legacy of Capitol and TDE continues with me and my fans…and the legacy of my music starts right here, right now.”

Doechii

Doechii, said: “The legacy of Capitol and TDE continues with me and my fans…and the legacy of my music starts right here, right now.”

“Doechii’s energy is contagious and, together with Capitol, we’re committed to helping her share her gifts with the world.”

Anthony ‘Top Dawg’ Tiffith

Anthony ‘Top Dawg’ Tiffith, founder of Top Dawg Entertainment, added: “Top Dawg Entertainment is excited to partner with Capitol Records to provide a platform for Doechii to fulfill her artistic ambitions.

“Doechii’s energy is contagious and, together with Capitol, we’re committed to helping her share her gifts with the world.”

“It’s a real honor to be partnering with Top Dawg and TDE.”

Michelle Jubelirer, Capitol Music Group

Michelle Jubelirer, Chair & CEO, Capitol Music Group, added: “The first time I heard Doechii’s music, I experienced that incredible chill-inducing feeling that I live for, as both a music executive and music fan.

“That feeling has only grown deeper as I’ve gotten to know this amazing young artist and heard more of what she’s been creating in the studio.

“It’s a real honor to be partnering with Top Dawg and TDE as we work to introduce Doechii to audiences around the world and help her develop into the global superstar we know that she’ll become.”Music Business Worldwide